This is my collection of original Spec Ads. Although I'm a copywriter, I also designed the ads. Although I’m an expert stick figure artist, I'm by no means a graphic designer, but I hoped to highlight my artistic sense as opposed to using an outside art director. Below each ad, I’ve included notes about the target consumer. Concepts, copy can’t be reused without my consent.
This Spec-ad is meant to target first time guitar buyers and parents buying their child their first guitar. It's meant to give off a feeling that you can pass something down or even forward, music lives past generations, play it forward.
This spec-ad is meant to target the backpackers, the travelers, the adventurers/thrill seekers, those willing to climb that fence, walk past that sign that says "do not enter", or even hike that mosquito filled extra mile for the perfect shot.
This Spec-ad is meant to target anywhere from the morning commuter, to the person catching the red-eye, or even just the hardworking individual that wants to look good after a long night.
This Spec-ad is meant to target those commuters and travelers who deal with all the chaos and noise that comes with that morning commute or that screaming baby conveniently seated right behind you on your flight.
This Spec-ad is meant to target the younger demographic, college students and millennials, it is meant to give off that feeling of summer, from deep conversations about life under the sunset, to the crackling sound of the bonfire, it attempts to capture that feeling of those summer nights so you can associate it with GIBSON guitars.