A collection of some of the copy I’ve written for digital and print ads.
The "Finding Forever" bridal ring collection emphasizes the feeling that people come to when they realize they have met "the one" and why not not have that feeling when searching for the perfect diamond? a diamond is forever and so is "I do".
INDUSTRY-LUXURY, JEWELRY
Direct Response Ad
One of the main aspects of Funderial’s brand voice is its personalization and caring. We really wanted to leverage that going in, because it sets us apart from all the other generic messaging of other companies. I made sure to convey that in the ad copy from the “love your loan” tagline, to making sure I emphasize the user by using “your”. A business at its core is comprised of people, which is why I wanted to keep the messaging simple and jargon free, while highlighting some of the key benefits concisely.
Task-How do we increase conversions and CTR?
INDUSTRY- FINANCIAL, FIN-TECH
AUDIENCE- Young entrepreneurs, small business/start-up owners.
HOW IT PERFORMED COMPARED TO PREVIOUS ADS- 35% increase in CTR, 22% increase in conversions
FACEBOOK AD
This carousel ad was geared towards adults ages 25-35 at different stages of their lives, from the college grad, the solo traveler, or the person who just said “I do”, the goal of this copy & design was create a sense of emotional connection between smell and important milestones.
INDUSTRY-E-COMMERCE, PERFUME
HOW IT PERFORMED COMPARED TO PREVIOUS ADS- 43% increase in CTR, 28% increase in conversions, 32% increase in engagement.
Task-How do we increase conversions, CTR, and engagement?
Since Bikini.com functions mostly as an online store, this ad campaign was meant to emphasize the convenience of online shopping. We’d all rather be on a sunny beach tanning than in some store waiting on a never-ending line, my goal was to emphasize that feeling. The copy “Tan lines, not long lines” quickly conveys that message, It was used as a Facebook ad headline and as a pop-up on their website.
INDUSTRY-E-COMMERCE, FASHION, SWIMWEAR, HIGH-END
Task-How do we increase conversions and CTR in our FB ads?
Task 2- Increase CTR on onsite pop-up and improve bounce rates
AUDIENCE- Women, online shoppers, Age 21-35
HOW IT PERFORMED COMPARED TO PREVIOUS ADS- 27% increase in CTR, 25% increase in conversions
HOW IT PERFORMED COMPARED TO PREVIOUS POP-UP- 22% increase in CTR, Improvement in bounce rate by 28%
FACEBOOK AD
This banner ad was meant to target people going to destination weddings, it’s a play on words on “speak now or forever hold your peace”.
INDUSTRY-E-COMMERCE, FASHION, SWIMWEAR, HIGH-END
AUDIENCE- Women, Age 21-35, are attending a wedding or planning one.
HOW IT PERFORMED COMPARED TO PREVIOUS ADS- 38% increase in CTR, 22% increase in Conversions, 25% increase in engagement (no, not that kind).
TAGLINE
A home is an emotional investment whether you're buying or selling, it's the foundation of the memories you're building or have already built, that's why I came up with the tagline "Homes That Move You" it can be interpreted in the literal sense as a home that actually moves you from place to place or in the other sense where it moves you emotionally.
INDUSTRY- REAL ESTATE
INSTAGRAM AD
This ad was targeted towards new home owners who value domestically made goods. One of Anytown USA’s key selling points is selling American Made products, so what better way to sell this finely crafted bench and so to speak the “American Dream” in the eyes of new home owners than the visualization of a white picket fence?
INDUSTRY-E-COMMERCE, HOMEGOODS, FASHION.