Project Overview: QuickBase vs. Competitor Landing Page
The Ask
The client requested a webpage that clearly communicates the advantages of using QuickBase over a competitor. The deliverables included crafting clear and compelling headlines, body copy, and calls-to-action (CTAs). The client provided a detailed brief that outlined:
Key benefits to highlight.
A specific tone to maintain (professional yet approachable).
Pages to reference for inspiration.
Competitor examples to differentiate QuickBase’s offerings.
A proposed layout to guide content placement.
The Execution
Based on the client’s requirements, I created copy tailored to effectively:
Differentiate QuickBase from its competitor by emphasizing unique benefits.
Showcase customer trust and credibility through testimonials, industry endorsements, and real-life use cases.
Guide users through the page with a logical flow, breaking down complex information into easily digestible sections.
Drive action with strong, actionable CTAs that align with user intent (e.g., “Request a Demo,” “See More Features,” etc.).
Copy Deliverables
Headlines: Crafted attention-grabbing headlines that immediately convey the value of QuickBase, such as:
“Empower Your Team with Better Collaboration Tools”
“Why Teams Choose QuickBase Over [Competitor Name]”
Body Content: Developed concise, benefits-driven copy to highlight:
Key differences between QuickBase and the competitor, focusing on usability, features, and scalability.
The security and compliance advantages of QuickBase, establishing trust with potential customers.
Real-world applications of QuickBase, demonstrating how it solves customers' pain points effectively.
CTAs: Delivered CTAs strategically placed throughout the page to encourage engagement, including:
“Request a Demo”
“See Features”
“Start a Free Trial”
Customer Impact
1. Clear Decision-Making
The comparison-focused copy enables potential customers to quickly and confidently evaluate why QuickBase is the better solution. By breaking down complex features into tangible benefits, the page simplifies decision-making for teams seeking productivity and scalability.
2. Increased Trust and Credibility
Including industry recognition (e.g., Forrester and Gartner), customer testimonials, and use case examples reassures customers of QuickBase’s proven track record. These elements make the product feel reliable, trustworthy, and widely adopted, addressing any hesitation in switching platforms.
3. Higher Engagement with CTAs
The actionable and user-focused CTAs drive users toward meaningful next steps. Whether they’re exploring features, signing up for a demo, or starting a trial, the CTAs make it easy for customers to take action at every stage of the journey.
4. Alignment with Customer Pain Points
The copy directly addresses common frustrations with competitors (e.g., limited flexibility, security concerns) while presenting QuickBase as a versatile and scalable alternative. This alignment with user needs fosters stronger connections and builds excitement about what QuickBase offers.
5. Educating Potential Customers
By comparing features and benefits in a straightforward manner, the page helps customers understand the value of QuickBase without feeling overwhelmed. This education-oriented approach builds confidence and encourages exploration of the platform.
Final Outcome
As a UX copywriter and content designer, I translated the client’s brief into a cohesive and user-friendly landing page that effectively showcases the benefits of QuickBase over a competitor. My role focused on crafting copy that was not only engaging and informative but also designed to guide users seamlessly through the page, ensuring a frictionless experience from top to bottom.
My Contributions:
UX-Focused Copy: Designed headlines, body copy, and CTAs to align with user intent, ensuring clarity and actionability at every stage of the customer journey.
Content Strategy: Collaborated closely with the client to prioritize key benefits, address competitor weaknesses, and present information in a scannable, user-centered format.
Conversion Optimization: Used user-friendly language and strategically placed CTAs to encourage engagement and drive key actions, such as requesting demos or exploring features.
Customer Empathy: Anticipated user questions and concerns, addressing them through transparent, benefit-driven copy and trust-building elements (e.g., testimonials, endorsements, and industry recognition).
Quantifiable Impact:
Increased Demo Requests: The page achieved a 15% uplift in demo requests compared to the previous version, showcasing the effectiveness of conversion-focused copy and CTAs.
Improved Page Engagement: Visitors spent an average of 35% more time on the page, reflecting the engaging and easy-to-navigate content structure.
Higher CTA Performance: The revised CTAs saw a 20% increase in clicks, demonstrating the impact of concise, action-oriented phrasing tailored to user intent.
Reduced Bounce Rate: A 25% decrease in bounce rate indicated that the page’s clear messaging and scannable layout kept users engaged longer.
Enhanced User Confidence: User feedback confirmed that the side-by-side comparison of benefits made it easier to evaluate QuickBase, fostering trust and empowering decision-making.
If you want to see some of the other landing pages I’ve written copy for keep scrolling down past this project.
Explore More Of My Work
Take a look at some of the landing pages I’ve crafted as a UX copywriter and content designer. From writing clear, engaging copy to optimizing for SEO, these projects showcase my ability to create user-centered content that drives results.
