Appointit is the all in one app for discovering & booking service based appointments. As Senior Copywriter, I worked closely with the UX research team and lead product designer to help develop a customer journey map tailored to understanding the overall user experience/feelings. The application was specifically designed to optimize the booking appointment experience & ensure that customers choose the best available services locally. You can rebook an appointment with the tap of a button which reduces customer drop off. A landing page was designed to support the launch of the site.
ONBOARDING
The goal here was to convey the main features of the app and what you as a user need to know to get started. While working with the designer, we decided to keep it simple as to not overwhelm new users, while still hitting the key points of functionality of the app.
The audience- young professionals ages 18 to 34 and are employed full time.
We wanted to make on-boarding as simple as we could, so we worked backwards and thought “what are the bare-bones features people need to know to not only use the app, but also get the right functionality out of it?”, which is how we landed on these on-boarding screens. From Welcome screens 1-4, we give a brief intro into what the app does, how you can find services or businesses, how we provide personalized recommendations, and how simple it is to rebook. After on-boarding we go into an enable notifications screen, emphasizing how this will help you “never miss” your appointments, then we go into a first selection screen which prompts users to select their interest and the second screen which allows the user to search a location, the declared data helps us populate the first search screen with recommendations based on their previous selection and location.
For search, booking, and payment screens, we kept everything clear, concise, and minimalist to emphasize simplicity. After choosing a service, booking an appointment is extremely easy: Users simply choose from the listed times and then enter their details to finish booking their appointment.
Review/Rebook
Landing Page
The goal we had here was to give a small intro to the app really emphasizing on “owning your time” we wanted to make the user feel empowered with their time. Feedback from our research team told us that one of the pain points of making appointments was forgetting your wallet or not having enough cash on hand, we touch on that point in our copy offering a simple solution, although it doesn’t happen all the time…let’s be real, no one wants to be “that person”. We highlighted the convenience of technology and being able to pay on the go (without the bulky George Costanza style wallet or purse). We end our features section with excitement language to help build some positive anticipation for your first use of the app.