UX Writing & Content Design For Mobile App

Appointit is an all-in-one app that makes discovering and booking service-based appointments simple and seamless. As a UX Writer and Content Designer, I worked closely with the UX research team and lead product designer to craft a customer journey map that highlighted user behaviors, emotions, and pain points throughout the booking experience.

I focused on designing clear, user-friendly content that optimized the booking flow, ensuring customers could easily find and choose the best local services. Features like one-tap rebooking were emphasized to reduce friction and improve retention, minimizing customer drop-off.

Additionally, I collaborated on the launch strategy by creating a landing page that showcased Appointit’s key features and value, driving engagement and introducing users to a streamlined booking experience.

ONBOARDING

The goal of onboarding was to introduce the app’s main features and make it easy for users to get started. I worked closely with the designer to keep the experience simple and clear, so new users could understand how the app works without feeling overwhelmed.

We focused on highlighting what’s most important for the audience—young professionals ages 18 to 34 who want straightforward and efficient tools. The result was an onboarding experience that showed users how the app can help them right away.

ONBOARDING

We wanted to make onboarding as simple as possible. To do this, we started by asking, “What’s the most important information users need to get started and use the app effectively?” This approach led to onboarding screens that focus only on the essentials.

From Welcome screens 1-4, users get a quick overview of what the app does:

• How to find services or businesses nearby.

• How personalized recommendations are provided.

• How easy it is to rebook with just a tap.

After onboarding, users see a screen encouraging them to enable notifications, emphasizing how this helps them “never miss” an appointment. Then, we guide users through a few setup steps:

1. Select your interests: This helps us understand what they’re looking for.

2. Search your location: This allows the app to provide personalized recommendations based on their selections and location.

By keeping the onboarding flow simple and focused, we ensured that users quickly understood the app’s value and could start finding services right away.

SEARCH, BOOKING, AND PAYMENT SCREENS

For the search, booking, and payment screens, we focused on keeping everything clear and simple. The design is minimalist, so users can easily find what they need without distractions.

Once users choose a service, booking an appointment is quick and straightforward. They simply select a time from the available options, enter their details, and confirm their booking. The process is designed to be as smooth and hassle-free as possible, ensuring users can book their appointments with ease.

Review/Rebook

Landing Page