Appointit is an all-in-one app that makes discovering and booking service-based appointments simple and seamless. As a UX Writer and Content Designer, I worked closely with the UX research team and lead product designer to craft a customer journey map that highlighted user behaviors, emotions, and pain points throughout the booking experience.
I focused on designing clear, user-friendly content that optimized the booking flow, ensuring customers could easily find and choose the best local services. Features like one-tap rebooking were emphasized to reduce friction and improve retention, minimizing customer drop-off.
Additionally, I collaborated on the launch strategy by creating a landing page that showcased Appointit’s key features and value, driving engagement and introducing users to a streamlined booking experience.
ONBOARDING
The goal of onboarding was to introduce the app’s main features and make it easy for users to get started. I worked closely with the designer to keep the experience simple and clear, so new users could understand how the app works without feeling overwhelmed.
We focused on highlighting what’s most important for the audience—young professionals ages 18 to 34 who want straightforward and efficient tools. The result was an onboarding experience that showed users how the app can help them right away.
ONBOARDING
We wanted to make onboarding as simple as possible. To do this, we started by asking, “What’s the most important information users need to get started and use the app effectively?” This approach led to onboarding screens that focus only on the essentials.
From Welcome screens 1-4, users get a quick overview of what the app does:
How to find services or businesses nearby.
How personalized recommendations are provided.
How easy it is to rebook with just a tap.
After onboarding, users see a screen encouraging them to enable notifications, emphasizing how this helps them “never miss” an appointment. Then, we guide users through a few setup steps:
Select your interests: This helps us understand what they’re looking for.
Search your location: This allows the app to provide personalized recommendations based on their selections and location.
By keeping the onboarding flow simple and focused, we ensured that users quickly understood the app’s value and could start finding services right away.
SEARCH, BOOKING, AND PAYMENT SCREENS
For the search, booking, and payment screens, we focused on keeping everything clear and simple. The design is minimalist, so users can easily find what they need without distractions.
Once users choose a service, booking an appointment is quick and straightforward. They simply select a time from the available options, enter their details, and confirm their booking. The process is designed to be as smooth and hassle-free as possible, ensuring users can book their appointments with ease.
Review/Rebook
Landing Page
APP INTRODUCTION LANDING PAGE
The landing page was designed to introduce users to the app and highlight its key features, focusing on how it helps them take control of their time. We wanted users to feel empowered, excited, and maybe even crack a smile while learning how the app simplifies managing appointments.
One of the top frustrations we heard during research? Forgetting your wallet or not having cash when it’s time to pay. Let’s be honest—no one wants to be “that person” awkwardly scrambling for change or pulling out a wallet the size of a small suitcase (looking at you, George Costanza). Our copy tackled this head-on by highlighting the convenience of in-app payments, letting users breeze through transactions without any stress.
We ended the page with positive, energetic language to leave users feeling excited and confident about trying the app, helping to create a strong first impression and build anticipation for their first use.